Introduction
A quick look into any success story shows a path breaking idea at the heart of the tale. Flipkart is no exception. It is not the idea itself but the conviction to convert ideas into action and action into results is what defines a true success story. Measured by that yardstick, Flipkart has been a hugely successful.
Sachin Bansal and Binny Bansal, who were working for Amazon.com had an idea toian e-commerce company in India. Both of them are alumni of IIT, Delhi and are native of Chandigarh, India. They left their jobs in Amazon to start their own business. One can easily call that a risky move. In a country where people have various tastes and preferences, an ecommerce start-up will always have enormous challenges.
In India, people often prefer to shop in person and buy goods they see and like. Today, thanks to Flipkart, e-commerce has become one of the fastest growing sectors in India.
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